ÌÇÐÄÆƽâ°æ

Digital advertising in Vietnam

Statistics report on digital advertising in Vietnam

This report provides figures on digital advertising in Vietnam. It presents market and consumer data on search advertising, online video advertising, and social media advertising. In addition, it also contains information on the behavior of internet users towards advertisements in the country.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

6
  • Premium Statistic Online media market value SEA 2024, by country
  • Premium Statistic Advertising spending APAC 2021, by country
  • Premium Statistic Digital ad spend share SEA 2022, by country
  • Premium Statistic Advertising revenue Vietnam 2022, by format
  • Premium Statistic Advertising revenue growth Vietnam 2022, by format
  • Premium Statistic Main online advertising media used by enterprises Vietnam 2022

Key indicators

5
  • Premium Forecast Revenue in the advertising market in Vietnam 2017-2031
  • Premium Forecast Digital spending on advertisement in Vietnam 2022, by segment
  • Premium Statistic Digital dvertising revenue growth Vietnam 2022, by format
  • Premium Forecast Share of spending on digital advertisement Vietnam 2020-2028, by device
  • Premium Forecast Digital advertising spending share in Vietnam in 2022, by industry

Search advertising

5
  • Basic Statistic Share of Chrome in browser market in Vietnam 2011-2023
  • Basic Statistic Share of Coc Coc in browser market in Vietnam 2015-2024
  • Basic Statistic Share of Safari in browser market in Vietnam 2011- 2023
  • Premium Statistic Market share of search engines in Vietnam 2024
  • Premium Statistic Most-visited websites based on average pages per visit Vietnam 2024

Online video advertising

5
  • Premium Forecast Revenue of the video advertising market APAC 2025, by country
  • Premium Statistic Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023
  • Premium Statistic Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023
  • Premium Statistic Leading social media apps to watch videos Vietnam Q2 2024
  • Premium Statistic Leading social media apps to watch short videos Vietnam Q3 2024

Social media advertising

8
  • Premium Forecast Revenue share of digital social media advertising in Vietnam 2018-2027
  • Premium Forecast Social media advertising spending in Vietnam 2017-2031
  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2025
  • Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2024
  • Premium Statistic Usage of social media for brand research Vietnam Q2 2025, by platform type
  • Premium Statistic Types of social media accounts to follow Vietnam Q2 2025
  • Premium Statistic Most popular TikTok influencers in Vietnam 2024, by number of followers
  • Premium Statistic Most popular Instagram influencers Vietnam 2024, by number of followers

Consumer behavior

6
  • Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
  • Premium Statistic Level of concern over third-party cookie deprecation APAC 2021, by country
  • Premium Statistic Brand discovery sources Vietnam Q3 2023
  • Premium Statistic Digital marketing engagement Vietnam Q3 2023, by activity
  • Premium Statistic Perceived representativeness of ads Vietnam Q3 2021-Q3 2023
  • Premium Statistic Ad blocker usage Vietnam Q3 2021-Q3 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch