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Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024

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Source

Release date

June 2024

Region

Asia, APAC

Survey time period

2024

Number of respondents

7,279 respondents

Special properties

among respondents across 11 APAC countries and territories

Method of interview

Face-to-face interview, online survey

Supplementary notes

Original question: Which type of personalized digital advertising is most likely to influence you to purchase?

Citation formats

Most influential types of personalized digital ads among consumers APAC 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2024

According to a survey conducted among Asia-Pacific consumers in the first half of 2024, personalized social media advertising was the most influential digital ad type, with ** percent of the respondents choosing this option. Around ** percent of the respondents stated that personalized ads on retailer's websites were likely to influence their purchase decisions.

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Statistics on " Digital advertising in the Asia-Pacific region "

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Consumer preferences

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Overview

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Ad reach

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Ad spend and ad spend waste

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Market segments

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Topics

Digital advertising in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInternet usage in the Asia-Pacific regionInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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