among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: To what extent do you agree or disagree with the following statements about social media? Statement: I have had bad experiences purchasing something via social media.
Citation formats
Share of negative experiences purchasing on social media APAC 2024
In a survey conducted among Asia-Pacific consumers in the first half of 2024, ** percent of the respondents agreed that they had negative experiences purchasing something via social media. In contrast, ** percent of the respondents did not have negative social commerce experiences.
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PwC Indonesia. (June 23, 2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. (2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of Negative Experiences When Purchasing on Social Media among Consumers in The Asia-pacific Region as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2024, /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia, Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/ (last visited July 29, 2026)
Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: /statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
