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Digital advertising in South Korea

Statistics report on digital advertising in South Korea

This report presents statistics on the digital advertising industry in South Korea. The report provides an overview of the domestic industry as well as the following sectors: mobile, PC, online video, and social media advertising.

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Table of contents

Overview

6
  • Premium Statistic Expenditure of internet advertising in South Korea 2015-2025
  • Premium Statistic Online advertising revenue in South Korea 2013-2022, by format
  • Premium Statistic Online advertising expenditure in South Korea 2015-2025
  • Premium Statistic Online advertising spending growth in South Korea 2019-2025, by medium
  • Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2024, by type
  • Premium Forecast Attitudes towards online advertising in South Korea 2025

Mobile advertising

5
  • Premium Statistic Mobile ad revenue in South Korea 2015-2025, by format
  • Premium Statistic Mobile ad revenue distribution South Korea 2017-2025, by format
  • Premium Statistic Expenditure on mobile advertising in South Korea 2015-2025
  • Premium Statistic Spending on mobile advertisements South Korea 2015-2023, by ad type
  • Premium Statistic Ratio of unique to total mobile ad spending South Korea 2025

PC advertising

6
  • Premium Statistic Spending on PC advertisements South Korea 2014-2023
  • Premium Statistic Spending on PC advertisements South Korea 2015-2023, by ad type
  • Premium Statistic Display ad value on leading platforms South Korea Q1 2025
  • Premium Statistic Display ad amount on leading platforms South Korea Q1 2025
  • Premium Statistic Display ad value on Naver in South Korea Q1 2025, by industry
  • Premium Statistic Display ad value on Daum in South Korea Q1 2025, by industry

Online video advertising

5
  • Premium Statistic Monthly spending on online video advertisements South Korea 2020-2025
  • Premium Statistic Main media platforms for online video ads South Korea 2025, by advertising costs
  • Premium Statistic Online video ad expenditure on YouTube South Korea 2021-2025
  • Premium Statistic Online video ad expenditure on Instagram South Korea 2021-2025
  • Premium Statistic Online video ad expenditure on Facebook South Korea 2021-2025

Social media advertising

7
  • Premium Statistic Social network penetration South Korea Q3 2024
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Statistic Total potential ad reach on social media in South Korea 2025, by platform
  • Premium Statistic Year-on-year change in reported social media ad reach South Korea 2025, by platform
  • Premium Statistic Potential social media ad reach vs. internet users South Korea 2025, by platform
  • Premium Statistic Potential social media ad reach vs. total population South Korea 2025, by platform
  • Premium Forecast Influencer advertising spending in South Korea 2017-2030
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