In 2025, advertising spending in the Asia-Pacific (APAC) region reached an estimated * billion U.S. dollars, up from * billion dollars a year earlier. That represents an annual increase of over *** percent.
APAC's advertising and marketing
The region is home to some of the largest ad markets worldwide. As of 2025, China, Japan, Australia, and South Korea ranked among the top 10 countries investing the most in advertising, with India, Indonesia, and Thailand making it to the global top 20. Additionally, APAC's most valuable brands in 2025 included names such as South Korean giant Samsung and Chinese social media sensation TikTok, run by Douyin.
Digital first
The evolution of APAC's ad spend results in no small part from its focus on digital solutions. Between 2015 and 2025, the region's total ad expenditure grew by over *** percent. Meanwhile, according to a forecast, between 2019 and 2026, APAC's online ad spend would skyrocket by over *** percent, exceeding *** billion dollars by 2030.
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Dentsu. (February 12, 2026). Advertising expenditure in the Asia-Pacific (APAC) region from 2014 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/
Dentsu. "Advertising expenditure in the Asia-Pacific (APAC) region from 2014 to 2025 (in billion U.S. dollars)." Chart. February 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/
Dentsu. (2026). Advertising expenditure in the Asia-Pacific (APAC) region from 2014 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/
Dentsu. "Advertising Expenditure in The Asia-pacific (Apac) Region from 2014 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2026, /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/
Dentsu, Advertising expenditure in the Asia-Pacific (APAC) region from 2014 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/ (last visited July 31, 2026)
Advertising expenditure in the Asia-Pacific (APAC) region from 2014 to 2025 (in billion U.S. dollars) [Graph], Dentsu, February 12, 2026. [Online]. Available: /statistics/273739/advertising-expenditure-in-the-asia-pacific-region/
