In 2025, advertising spending that was wasted due to invalid traffic worldwide was estimated at approximately ** billion U.S. dollars, up from less than ** billion dollars in 2022. That represents an increase of more than ** percent over the course of three years.
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Lunio. (January 14, 2026). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2025 (in billion U.S. dollars)." Chart. January 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. (2026). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising Spending Wasted Due to Invalid Traffic (Ivt) Worldwide in 2022 and 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2026, /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio, Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/ (last visited July 20, 2026)
Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2025 (in billion U.S. dollars) [Graph], Lunio, January 14, 2026. [Online]. Available: /statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
