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It was estimated that, in 2026, media owners' global advertising revenue would amount to an estimated **** trillion U.S. dollars, up from approximately **** trillion dollars a year earlier – an annual growth of *** percent. The figure was projected to continue to expand, exceeding *** trillion dollars by 2031.

The world's largest ad markets

According to another source, the United States and Canada collectively account for most of the global ad spend, followed by the Asia-Pacific (APAC) region. Europe, Latin America, the Middle East, and Africa lag far behind: In 2024, these four regions' ad expenditures combined barely surpassed **** of APAC's. On a country level, the U.S., China, and the United Kingdom were the world's leading markets by estimated ad spend in 2024. Japan, Germany, and Canada rounded up the top six.

The relevance of online advertising

Most of the global ad revenues have come from the internet, which continues to boost the industry's total gains year after year. It was projected that, in 2024, digital's share in the world's ad spend would surpass in almost all regions, except for Latin America. The performance of emerging online ad economies will likely push this concentration. A source estimated that Peru, Argentina, Chile, India, and Colombia ranked among the fastest-growing digital ad markets in 2023, with estimated increase rates of at least ** percent.