among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: In the last 12 months, how often have you bought products (e.g. clothes, books, electronics) using the following shopping channels? Please do not include grocery shopping.
Values shown represent "daily/weekly" responses.
Citation formats
Most frequently used shopping channels APAC 2024, by country
According to a survey conducted among Asia-Pacific consumers in the first half of 2024, Vietnam and China had the largest respondent shares making online purchases via mobile on a daily or weekly basis, at ** and ** percent, respectively. In India, ** percent of the respondents stated to shop in physical stores on a daily or weekly basis.
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PwC Indonesia. (June 23, 2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory." Chart. June 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. (2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most Frequently Used Shopping Channels in The past 12 Months in The Asia-pacific Region as of June 2024, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2024, /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia, Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/ (last visited August 04, 2026)
Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: /statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
