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Digital advertising in Japan

Statistics report on digital advertising in Japan

This report provides statistics about digital advertising in Japan. Next to a general overview of the digital advertising market, it presents detailed figures on the various advertising categories, the major companies active in the market, and the attitudes of advertisers regarding the regulation of cookies. The final chapter offers survey-based insights on the digital advertising audience.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending in Japan 2015-2025
  • Premium Statistic Online advertising spending in Japan 2015-2025
  • Premium Statistic Online advertising expenses in Japan 2024, by type
  • Premium Statistic Expenses on online advertising media in Japan 2015-2024
  • Premium Statistic Expenditure on internet advertising media in Japan 2025, by transaction method
  • Premium Statistic Expenditure on internet advertising media in Japan 2025, by category

Advertising categories

6
  • Premium Statistic Paid search advertising expenses in Japan 2018-2024
  • Premium Statistic Digital display advertising spending in Japan 2018-2025
  • Premium Statistic Online video ad expenditure Japan 2023-2028
  • Premium Statistic Affiliate advertising expenses in Japan 2018-2024
  • Premium Statistic Expenses on social advertising in Japan 2018-2024
  • Premium Statistic Expenses on social advertising in Japan 2024, by ad category

Leading companies

6
  • Premium Statistic Dentsu Group's global revenue 2014-2025
  • Premium Statistic Hakuhodo DY Holdings Inc revenue 2020-2024
  • Premium Statistic CyberAgent net sales FY 2015-2024
  • Premium Statistic Vector's net sales FY 2016-2025
  • Premium Statistic ValueCommerce's revenue FY 2015-2024
  • Premium Statistic GMO Internet's net sales FY 2016-2024

Cookie regulation

4
  • Premium Statistic Share of advertisers who understand cookie regulation Japan 2024
  • Premium Statistic Leading concerns regarding cookie regulation among advertisers Japan 2024
  • Premium Statistic Share of advertisers who have taken measures regarding cookie regulation Japan 2024
  • Premium Statistic Reasons for not conducting cookie regulation training among advertisers Japan 2024

Digital advertising audience

5
  • Premium Statistic Main channels of new brand discovery Japan Q3 2024
  • Premium Statistic Main channels for online brand research Japan Q3 2024
  • Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2024, by activity
  • Premium Statistic Most common reactions to online advertising Japan 2024
  • Premium Statistic Types of online advertising that are most commonly perceived as unpleasant Japan 2024
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