Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023
(in U.S. dollars)
Characteristic
Insurance
Internet & telecom
Online banking
Marketing & advertising
Online education
Beauty & skincare
Jewelry
Fitness & health
Legal
Home & garden
Cryptocurrency
Automobile dealership
Fashion retail
Pharmaceuticals
Electronics
Real estate
Travel
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In May 2023, the cost-per-click of insurance industry Google ads amounted to **** U.S. dollars per click. This was an reduction of than one U.S. dollar from May 2021. Most industries saw a drop in cost-per-click in , most likely influenced by an increase in coronavirus infections in Australia at that time.
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Semrush. (August 29, 2023). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. "Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars)." Chart. August 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. (2023). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. "Average Monthly Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Australia between October 2019 and May 2023 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2023, /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush, Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/ (last visited July 26, 2026)
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) [Graph], Semrush, August 29, 2023. [Online]. Available: /statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
