A. Guttmann
Research Lead covering media
Online video advertising and marketing in Asia - statistics & facts
Whether in the form of long ads on YouTube, short influencer clips on Instagram, or embedded videos on news outlets - the online user journey is constantly accompanied by distinct types of video advertising and marketing. With over two billion internet users and ever-growing social media penetration rates, Asia is the region with the biggest addressable digital ad audience worldwide. While posing a highly attractive market for international video platforms to break into, the region's countries and territories constantly challenge global companies in their diverse consumer needs and behaviors.
