*Includes a subset of revenues also associated with online banner ads and online video ads.Â
Figures represent full-year digital advertising spend for 2024. Spend values include advertising on mobile and desktop devices. Values do not include spend on e-mail marketing, audio adverts, influencer marketing, sponsorships, product placement or commission-based affiliate systems.
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Estimated online advertising expenditure Philippines 2024, by subcategory
Spending on online search ads in the Philippines amounted to an estimated *** million U.S. dollars — the highest across all categories in 2024. This was followed by the aggregated social media ad spending, which reached *** million U.S. dollars.Â
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Estimated value of the digital advertising expenditure in the Philippines in 2024, by subcategory (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, und We Are Social, und Meltwater. "Estimated value of the digital advertising expenditure in the Philippines in 2024, by subcategory (in million U.S. dollars)." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, We Are Social, Meltwater. (2025). Estimated value of the digital advertising expenditure in the Philippines in 2024, by subcategory (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, and We Are Social, and Meltwater. "Estimated Value of The Digital Advertising Expenditure in The Philippines in 2024, by Subcategory (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal & We Are Social & Meltwater, Estimated value of the digital advertising expenditure in the Philippines in 2024, by subcategory (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/ (last visited August 01, 2026)
Estimated value of the digital advertising expenditure in the Philippines in 2024, by subcategory (in million U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
