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Digital advertising in Australia

Statistics report on digital advertising in Australia

This report provides information and data on digital advertising in Australia. It contains both a global and regional overview of the industry, as well as a national overview, together with information on the biggest brands in Australia, advertising agencies, advertising spending in selected industries, and data on consumer engagement.

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Table of contents

Global overview

5
  • Premium Statistic Display ad spend worldwide 2025-2028
  • Premium Statistic Digital ad spend growth 2025-2028, by format
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2025
  • Basic Statistic Leading brands worldwide 2024, by brand value

Regional overview

7
  • Premium Statistic Advertising spending in the APAC region 2014-2025
  • Premium Statistic Digital ad spending APAC 2019-2030
  • Basic Statistic Most valuable brands APAC 2025, by brand value
  • Premium Forecast Revenue of the digital classifieds market APAC 2025, by country
  • Premium Forecast Revenue of the video advertising market APAC 2025, by country
  • Premium Forecast Revenue of the banner advertising market APAC 2025, by country
  • Premium Statistic Major creative agencies APAC 2024, by revenue

National data

5
  • Premium Statistic Estimated spend on advertising Australia 2022, by industry
  • Premium Statistic Brand spending on influencer marketing Australia 2023
  • Premium Statistic Influencer marketing market size Australia 2016-2023
  • Premium Statistic Top ways to measure prDOOH ads' attribution according to marketers in Australia 2024
  • Premium Statistic Top elements that would help marketers learn more about prDOOH ads in Australia 2024

Measuring consumer engagement

5
  • Premium Statistic Ad formats to measure ad attention Australia 2022
  • Premium Statistic Ad formats intended to measure ad attention Australia 2022
  • Premium Statistic Intended uses of ad attention measurement in Australia 2022
  • Premium Statistic Actions from ad attention measures Australia 2022
  • Premium Statistic Ad attention metrics Australia 2022, by type of measures
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