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Year-on-year change of internet advertising expenditure in Japan from 2015 to 2024

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Source

Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Supplementary notes

The source defines the change rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. 

Citation formats

Annual growth of online advertising expenses in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2025

Internet advertising expenses in Japan grew by *** percent in 2024 compared to the previous year. As a result, the internet advertising expenditure reached a value of around *** trillion Japanese yen.

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