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Digital advertising in the Asia-Pacific region

Statistics report about digital advertising in the Asia-Pacific region

This report presents graphs about the digital advertising industry in the Asia-Pacific region. Starting with an overview of digital advertising worldwide, the report moves on to examine market segments, ad spend and ad spend waste, ad reach, and, lastly, consumer perspectives on digital advertising and social commerce.

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Table of contents

Overview

5
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Statistic Advertising spending in the APAC region 2014-2025

Market segments

6
  • Premium Forecast Revenue of the digital advertising market APAC 2025, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country
  • Premium Forecast Revenue of the search advertising market APAC 2025, by country
  • Premium Forecast Revenue of the video advertising market APAC 2025, by country
  • Premium Forecast Revenue of the banner advertising market APAC 2025, by country
  • Premium Forecast Revenue of the digital classifieds market APAC 2025, by country

Ad spend and ad spend waste

3
  • Premium Statistic Digital ad spending APAC 2019-2030
  • Premium Statistic Ad spend wasted due to invalid traffic worldwide 2022-2025
  • Premium Statistic Share of global ad spend lost to fraud APAC 2028, by subregion

Ad reach

6
  • Premium Statistic Facebook Messenger ad reach rate APAC 2025, by country
  • Premium Statistic Instagram ad reach rate APAC 2025, by country
  • Premium Statistic YouTube ad reach rate APAC 2025, by country
  • Premium Statistic TikTok ad reach rate APAC 2025, by country
  • Premium Statistic Snapchat ad reach rate APAC 2025, by country
  • Premium Statistic LinkedIn ad reach rate APAC 2025, by country

Consumer preferences

4
  • Premium Statistic Most influential types of personalized digital ads among consumers APAC 2024
  • Premium Statistic Most frequently used shopping channels APAC 2024, by country
  • Premium Statistic Discomfort level with purchasing via social media APAC 2024
  • Premium Statistic Share of negative experiences purchasing on social media APAC 2024
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