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Distribution of advertising spending worldwide from 2025 to 2028, by medium

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Source

Release date

November 2025

Region

Worldwide

Survey time period

November 2025

Special properties

forecasts; percentages fall behind 100 because the source excludes "Other" as a medium

Citation formats

Distribution of ad spend worldwide 2025-2028, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2025

The source forecast that, in 2026, digital channels would attract nearly ** percent of the global advertising expenditure, while TV would account for less than ** percent. According to the projections, out-of-home (OOH) media will rank third with a ***-percent share.

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Advertising in MalaysiaFMCG market in MalaysiaBeauty and personal care industry in MalaysiaStreaming in Malaysia
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