* Some Messenger ad formats are currently unavailable in Australia, which may impact reach value.
The source states the following: Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use mid point of published ranges.
Citation formats
Facebook Messenger ad reach rate APAC 2025, by country
As of February 2025, the Philippines had the highest Facebook Messenger ad reach in the Asia-Pacific region, at **** percent of the adult population. Vietnam followed with an ad reach rate of around ** percent. In comparison, Facebook Messenger advertising in Australia had a reach of *** percent among the population aged 18 years and over, a reach level attributable to some Messenger ad formats currently being unavailable in the country.
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We Are Social, & Meltwater, & DataReportal. (February 5, 2025). Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, und Meltwater, und DataReportal. "Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, Meltwater, DataReportal. (2025). Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, and Meltwater, and DataReportal. "Facebook Messenger Advertising Reach Rate in The Asia-pacific Region as of February 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social & Meltwater & DataReportal, Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/ (last visited July 31, 2026)
Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory [Graph], We Are Social, & Meltwater, & DataReportal, February 5, 2025. [Online]. Available: /statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
