Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
Characteristic
Reach rate
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The source states the following: Does not include Douyin data. Data are not available for all locations; figures based on midpoints of available data only. Reach may not represent unique individuals or match the total active user base. Values may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, and changes in resident populations.
As of February 2025, the Philippines had the highest potential reach rate of TikTok ads among adult population in the Asia-Pacific region, around ** percent. Malaysia followed, with a potential reach rate of TikTok ads at almost ** percent. In contrast, TikTok advertising in Hong Kong had a potential reach of *** percent among the population aged 18 years and over.
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2025). Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Potential Reach of Tiktok Ads among Adult Users Compared with The Adult Population in The Asia-pacific Region as of February 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/ (last visited August 02, 2026)
Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: /statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
