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Advertising in Japan

Statistics report on the advertising market in Japan

This report provides fundamental information on the advertising market in Japan. After a brief overview of the Japanese ad market, the report presents key figures on print, broadcasting, internet, digital signage, and retail media advertising. The last chapter presents data of the major ad agencies in Japan.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending in Japan 2015-2025
  • Premium Statistic Advertising spending in Japan 2025, by medium
  • Premium Statistic Share of advertising spending in Japan 2025, by medium
  • Premium Statistic Advertising expenses' share of GDP Japan 2015-2024
  • Premium Statistic Brand value of 50 most valuable Japanese brands 2025

Print media

5
  • Premium Statistic Newspaper advertising expenses in Japan 2015-2024
  • Premium Statistic Newspaper advertising expenses Japan 2024, by industry
  • Premium Statistic Advertising to editorial ratio of newspapers in Japan 2015-2024
  • Premium Statistic Magazine advertising expenses in Japan 2015-2024
  • Premium Statistic Magazine advertising expenses Japan 2024, by industry

Broadcasting

5
  • Premium Statistic TV advertising spending in Japan 2015-2025
  • Premium Statistic Terrestrial TV advertising expenses in Japan 2015-2025
  • Premium Statistic Terrestrial TV's advertising spending in Japan 2025, by industry
  • Premium Statistic Radio advertising expenses in Japan 2015-2024
  • Premium Statistic Radio advertising expenses Japan 2024, by industry

Internet

6
  • Premium Statistic Online advertising spending in Japan 2015-2025
  • Premium Statistic Online advertising expenses in Japan 2024, by type
  • Premium Statistic Expenditure on internet advertising media in Japan 2025, by transaction method
  • Premium Statistic Expenditure on internet advertising media in Japan 2025, by category
  • Premium Statistic Online video ad expenditure Japan 2023-2028, by device
  • Premium Statistic Affiliate marketing market size in Japan FY 2021-2028

Digital signage and retail media advertising

5
  • Premium Statistic Digital signage advertising market size in Japan 2022-2027
  • Premium Statistic Digital signage advertising market size in Japan 2023, by segment
  • Premium Statistic Digital signage advertising market share in Japan 2023, by segment
  • Premium Statistic Retail media advertising market size in Japan 2022-2028
  • Premium Statistic Retail media advertising market size in Japan 2022-2028, by type of business

Major advertising agencies

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  • Premium Statistic Dentsu Group Inc. revenue 2021-2025
  • Premium Statistic Dentsu Group employee numbers FY 2015-2024
  • Premium Statistic Hakuhodo DY Holdings Inc revenue 2020-2024
  • Premium Statistic Hakuhodo's number of employees FY 2014-2023
  • Premium Statistic CyberAgent net sales FY 2015-2024
  • Premium Statistic CyberAgent's number of employees FY 2015-2024
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