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Awareness of tracking for online advertising purposes in Japan as of October 2021

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Source

Release date

October 2021

Region

Japan

Survey time period

October 18 to 20, 2021

Number of respondents

1,000 respondents

Age group

20-79 years

Method of interview

Online panel

Citation formats

Awareness of tracking for internet advertisements Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 2, 2022
According to a survey conducted in Japan in October 2021, almost a third of the respondents did not know the term "tracking" in the context of online advertising. At the same time, *** percent stated to thoroughly know the meaning of the word.
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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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