Internet advertising medium expenditures in Japan amounted to approximately **** trillion Japanese yen in 2024, which made it the largest type among internet advertising expenditures. Media costs include performance-based advertising, reserved advertising, and affiliate advertising. The total internet advertising expenditure in Japan during that year reached a value of more than **** trillion yen.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dentsu. (February 27, 2025). Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2025). Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2024, by Type (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/692256/japan-online-advertising-spending-by-type/ (last visited July 23, 2026)
Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/692256/japan-online-advertising-spending-by-type/
