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Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen)

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Sources

Release date

February 2025

Region

Japan

Survey time period

2023 to 2024

Special properties

online video ad spending for smartphone, connected television, and PC

Supplementary notes

*Forecast.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.

Citation formats

Online video ad expenditure Japan 2023-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2025

The online video advertising spending in Japan was estimated at billion Japanese yen in 2024. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs combined. The video ad spending was forecast to increase to more than *** trillion yen by 2028.

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Statistics on " Online video advertising in Japan "

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Overview

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Attitudes and behavior regarding online video advertising

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Video advertising

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Video consumption

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Internet usage

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YouTube

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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