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Online video advertising in Japan

Statistics report on online video advertising in Japan

This report provides statistics about online video advertising in Japan. After an overview of the Japanese advertising market, it presents detailed figures on the video advertising market, the internet usage and video consumption of Japanese consumers, as well as attitudes and behavior regarding online video advertising. In addition, the final chapter offers information about video advertising on YouTube.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending in Japan 2015-2025
  • Premium Statistic Advertising expenses' share of GDP Japan 2015-2024
  • Premium Statistic Online advertising spending in Japan 2015-2025
  • Premium Statistic Online advertising expenses in Japan 2024, by type
  • Premium Statistic Expenses on online advertising media in Japan 2015-2024
  • Premium Statistic Expenditure on internet advertising media in Japan 2025, by category

Video advertising

5
  • Premium Statistic Online video ad expenditure Japan 2023-2028
  • Premium Statistic Online video ad expenditure Japan 2023-2028, by type
  • Premium Statistic Online video ad expenditure Japan 2023-2028, by device
  • Premium Statistic Expenses on online video advertising in Japan 2024, by transaction method
  • Premium Statistic Share of expenses on online video advertising in Japan 2024, by transaction method

Internet usage

6
  • Premium Statistic Average internet usage time per weekday Japan FY 2015-2024
  • Premium Statistic Average internet usage time per weekend day Japan FY 2014-2023
  • Premium Statistic Average internet usage time per weekday Japan FY 2024, by activity
  • Premium Statistic Average internet usage time per weekend day Japan FY 2023, by activity
  • Premium Statistic Main channels of new brand discovery Japan Q3 2024
  • Premium Statistic Main channels for online brand research Japan Q3 2024

Video consumption

6
  • Premium Statistic Preferred types of video consumption Japan 2024
  • Premium Statistic Leading devices for watching online videos Japan 2021
  • Premium Statistic Leading devices for watching online videos Japan 2021, by age group
  • Premium Statistic Share of internet users who watch online videos Japan Q2 2025, by type
  • Premium Statistic Leading free video streaming and video sharing services Japan 2023
  • Premium Statistic Favorite free video-sharing genres Japan 2021

Attitudes and behavior regarding online video advertising

6
  • Premium Statistic Impression of video advertising Japan 2021, by device
  • Premium Statistic Situations in which people skip online video advertising Japan 2021
  • Premium Statistic Situations in which people do not skip online video advertising Japan 2021
  • Premium Statistic Share of people who find digital product placements attractive Japan 2022
  • Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
  • Premium Statistic Aspects that make digital product placements attractive Japan 2022

YouTube

6
  • Premium Statistic YouTube's penetration rate in Japan FY 2024, by gender
  • Premium Statistic YouTube's penetration rate in Japan FY 2024, by age group
  • Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
  • Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
  • Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
  • Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
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