Advertising expenditures accounted for **** percent of Japan's nominal gross domestic product (GDP) in 2024, which stood at more than *** trillion Japanese yen during that year. The share grew considerably, after falling to **** percent in 2020 due to the effects of the COVID-19 pandemic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dentsu. (February 27, 2025). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2015 to 2024." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. (2025). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising Expenditure as Share of Nominal Gross Domestic Product (Gdp) in Japan from 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu, Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1009927/japan-advertising-expenditure-as-gdp-share/ (last visited July 26, 2026)
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2015 to 2024 [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/1009927/japan-advertising-expenditure-as-gdp-share/
