In 2025, the online advertising expenditure in Japan surpassed **** trillion Japanese yen. Thus, for the first time, the internet accounted for more than **percent of Japan's ad revenues. Compared to a decade earlier, online ad spending in Japan rose by nearly *** percent between 2015 and 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dentsu. (March 5, 2026). Internet's advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet's advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2026). Internet's advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet's Advertising Expenditure in Japan from 2015 to 2025 (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet's advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/918379/japan-internet-advertising-expenditures/ (last visited July 22, 2026)
Internet's advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/918379/japan-internet-advertising-expenditures/
