In 2025, the total advertising expenditure in Japan amounted to approximately **** trillion Japanese yen, up from around **** trillion yen a year earlier. That represented an annual increase of **** percent.
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Dentsu. (March 5, 2026). Total advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/912788/japan-total-advertising-expenditure/
Dentsu. (2026). Total advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total Advertising Expenditure in Japan from 2015 to 2025 (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/912788/japan-total-advertising-expenditure/
Dentsu, Total advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/912788/japan-total-advertising-expenditure/ (last visited July 21, 2026)
Total advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/912788/japan-total-advertising-expenditure/
