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Social media usage in Japan

Statistics report on social media usage in Japan

This report provides information on the current usage of social media in Japan. Next to a general overview, it offers detailed information on the penetration rates of major services as well as survey data on user behavior and the perception of social media.

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Table of contents

Overview

7
  • Premium Statistic Number of social media users Japan 2020-2029
  • Premium Statistic Social media penetration Japan 2020-2029
  • Premium Statistic Share of internet users who use social networking services Japan 2024, by age group
  • Premium Statistic Most popular social media in Japan FY 2024
  • Premium Statistic Social media platforms with the highest user activity in Japan Q2 2025
  • Premium Statistic Most popular social media apps in Japan 2025, based on downloads
  • Premium Statistic Most popular social media apps in Japan 2025, based on app revenue

Penetration rates of major services

6
  • Premium Statistic LINE's penetration rate in Japan FY 2015-2024
  • Premium Statistic YouTube's penetration rate in Japan FY 2015-2025
  • Premium Statistic Instagram's penetration rate in Japan FY 2015-2024
  • Premium Statistic X's penetration rate in Japan FY 2015-2024
  • Premium Statistic TikTok's penetration rate in Japan FY 2018-2024
  • Premium Statistic Facebook's penetration rate in Japan FY 2015-2024

Penetration rates of major services by gender

6
  • Premium Statistic LINE's penetration rate in Japan FY 2024, by gender
  • Premium Statistic YouTube's penetration rate in Japan FY 2024, by gender
  • Premium Statistic Instagram's penetration rate in Japan FY 2024, by gender
  • Premium Statistic X's penetration rate in Japan FY 2024, by gender
  • Premium Statistic TikTok's penetration rate in Japan FY 2024, by gender
  • Premium Statistic Facebook's penetration rate in Japan FY 2024, by gender

Penetration rates of major services by age group

6
  • Premium Statistic LINE's penetration rate in Japan FY 2024, by age group
  • Premium Statistic YouTube's penetration rate in Japan FY 2024, by age group
  • Premium Statistic Instagram's penetration rate in Japan FY 2024, by age group
  • Premium Statistic X's penetration rate in Japan FY 2024, by age group
  • Premium Statistic TikTok's penetration rate in Japan FY 2024, by age group
  • Premium Statistic Facebook's penetration rate in Japan FY 2024, by age group

User behavior

6
  • Premium Statistic Average social media usage time per weekday Japan FY 2015-2024
  • Premium Statistic Average social media usage time per weekday Japan FY 2024, by gender
  • Premium Statistic Average social media usage time per weekday Japan FY 2024, by age
  • Premium Statistic Leading reasons for using social networking services in Japan 2024
  • Premium Statistic Share of people using social media as a source of information Japan FY 2024, by type
  • Premium Statistic Leading types of followed social media accounts Japan Q2 2025

Perception of social media

6
  • Premium Statistic Leading positive effects of social media Japan 2025
  • Premium Statistic Leading positive effects of social media Japan 2025, by gender
  • Premium Statistic Leading positive effects of social media Japan 2025, by age group
  • Premium Statistic Leading negative effects of social media Japan 2025
  • Premium Statistic Leading negative effects of social media Japan 2025, by gender
  • Premium Statistic Leading negative effects of social media Japan 2025, by age group
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