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Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen)

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Sources

Release date

February 2025

Region

Japan

Survey time period

2023 to 2024

Special properties

online video ad spending for smartphone, connected television, and PC

Supplementary notes

*Forecast.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.

Citation formats

Online video ad expenditure Japan 2023-2028, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2025

In-stream advertising spending accounted for billion Japanese yen of the online video advertising spending in Japan in 2024. Expenditures on in-stream ads were forecast to increase to almost *** billion yen by 2028. In-stream ad spending was followed by in-feed ad spending, which was expected to grow from billion to almost *** billion yen during the same period.

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Statistics on " Online video advertising in Japan "

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Overview

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Attitudes and behavior regarding online video advertising

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Video advertising

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Video consumption

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Internet usage

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YouTube

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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