Shopping behavior in China - statistics & facts
Consumer habits in China have changed dramatically over the past decade , owing to the rise in disposable income and the prevalence of technology. The traditional retail sector has been digitalized and omni-channel shopping is flourishing. A further surge of digital payment options has freed Chinese consumers from cash and credit cards. In metropolises, the emerging middle-class consumers are willing to spend more on higher-quality and more sustainable products, while the price is still one of the most important incentives for consumers from rural areas.
