The original question was phrased by the source as follows: "Which of these items are you planning to buy in the next 12 months, online or in store? (multi-pick)"
More information on the methodology can be found here.
Citation formats
Purchase intention of Chinese Zoomers 2024, by product category
According to a survey conducted by ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ among Gen Z consumers in China from October 2023 to September 2024, ** percent of respondents planned to buy smartphones within the next 12 months. Meanwhile, ** percent of respondents had no plan to buy any of the listed items.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (October 7, 2024). Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÌÇÐÄÆƽâ°æ. "Items which consumers from the Generation Z in China plan to buy as of September 2024." Chart. October 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÌÇÐÄÆƽâ°æ. (2024). Items which consumers from the Generation Z in China plan to buy as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÌÇÐÄÆƽâ°æ. "Items Which Consumers from The Generation Z in China Plan to Buy as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2024, /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
ÌÇÐÄÆƽâ°æ, Items which consumers from the Generation Z in China plan to buy as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/ (last visited July 30, 2026)
Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph], ÌÇÐÄÆƽâ°æ, October 7, 2024. [Online]. Available: /statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/
