According to a survey conducted at the end of 2024, the Generation * was the most optimistic generation among Chinese consumers, with around ** percent of respondents within this age group saying they were economically confident. By comparison, only ** percent of respondents aged between 26 and 41 (the Millennials) voiced their confidence in the economy.
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McKinsey & Company. (May 6, 2025). Share of Chinese respondents who are economically optimistic as of the end of 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. "Share of Chinese respondents who are economically optimistic as of the end of 2024, by age group." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. (2025). Share of Chinese respondents who are economically optimistic as of the end of 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. "Share of Chinese Respondents Who Are Economically Optimistic as of The End of 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company, Share of Chinese respondents who are economically optimistic as of the end of 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/ (last visited August 01, 2026)
Share of Chinese respondents who are economically optimistic as of the end of 2024, by age group [Graph], McKinsey & Company, May 6, 2025. [Online]. Available: /statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
