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Shopping behavior trends in Germany

Statistics report on shopping behavior trends in Germany

This report presents statistics on shopping behavior trends in Germany, covering such topics as ethical consumption, online grocery shopping, as well as opinions on readiness to spend money and purchase brand products.

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Table of contents

Overview

8
  • Basic Statistic Shopping in Germany in 2023, by channel
  • Premium Statistic Best-selling fast moving consumer goods (FMCG) in Germany 2022-2025
  • Premium Statistic Revenue from FMCG products in online trade in Germany 2010-2024
  • Premium Statistic Retail market share of mail-order and online retail in Germany 2000-2024
  • Premium Statistic Online sales revenue share of multichannel retailers in Germany 2013-2025
  • Premium Forecast Attitudes towards online shopping in Germany 2025
  • Basic Statistic Conditions for more frequent self-checkout use Germany 2023
  • Premium Statistic Survey on the preference for fair trade products in Germany 2019-2024

Consumer spending

6
  • Premium Statistic Distribution of private household consumer spending in Germany 1991-2025, by segment
  • Premium Statistic Y-o-y disposable income and consumer spending change private households Germany 2024
  • Basic Statistic Spending decisions among consumers in Germany 2023, by product group
  • Premium Statistic Consumer spending on food in Germany 1991-2025
  • Premium Statistic Consumer spending on clothing and shoes in Germany 1991-2025
  • Premium Statistic Willingness to spend money on clothes among the German population 2019-2025

Online shopping

5
  • Premium Statistic Leading online marketplaces in Germany 2024, by visit share
  • Premium Statistic Leading e-commerce and shopping websites in Germany 2023, based on visit share
  • Premium Forecast Most popular categories for online purchases in Germany 2025
  • Premium Forecast Top delivery criteria for online shoppers in Germany 2023
  • Premium Statistic Share of online shoppers in Germany 2025, by age group

Grocery shopping

7
  • Premium Forecast Grocery shopping by store type in Germany 2025
  • Premium Statistic Revenue from groceries bought online Germany 2014-2025
  • Premium Statistic Purchasing groceries on the internet or from online shops 2019-2025
  • Premium Statistic Groceries: number of shoppers using small and independent stores Germany in 2024
  • Premium Statistic Number of people buying regional food products in Germany 2019-2025
  • Premium Statistic Organic food share in total spending on groceries in Germany 2004-2022
  • Premium Statistic Share of people paying attention to sugar, fat and salt content in foods Germany

Products

8
  • Premium Forecast Purchase intention by category in Germany 2025
  • Premium Forecast Sources of information about products in Germany 2025
  • Premium Forecast Sources of inspiration for new products in Germany 2025
  • Premium Forecast Interest in product categories in Germany 2025
  • Premium Forecast Most common offline purchases by type in Germany 2025
  • Premium Forecast Importance of low-priced products by category in Germany 2025
  • Premium Forecast Brand awareness by category in Germany 2025
  • Premium Forecast Importance of luxury/premium products by category in Germany 2025

Consumer attitudes

5
  • Premium Statistic Importance of local produce for consumers in Germany in 2025
  • Premium Statistic Shopping behavior of people following LOHAS Germany 2025
  • Premium Statistic Share of people following LOHAS Germany 2025, by goods and services
  • Premium Forecast Multichannel service relevance in Germany 2022
  • Premium Forecast Attitudes towards online shopping in Germany 2025
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