Survey question:
"Which channels do you usually use to purchase an item? (Choose all that apply)"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
Citation formats
Leading purchase channels by consumer age in China 2023
According to a survey conducted by in China in November 2023, over ** percent of respondents in all age groups said that when shopping, they order products online and pick them up from a pick-up location such as parcel machine or post. However, when it came to ordering products online and picking them up from a retail store, younger respondents preferred this shopping method considerably more than those above 44 years old.
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Rakuten Insight. (December 14, 2023). Channels used to purchase an item among consumers in China as of November 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. "Channels used to purchase an item among consumers in China as of November 2023, by age group." Chart. December 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. (2023). Channels used to purchase an item among consumers in China as of November 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. "Channels Used to Purchase An Item among Consumers in China as of November 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2023, /statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight, Channels used to purchase an item among consumers in China as of November 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1440136/china-leading-purchase-channels-by-consumer-age/ (last visited July 23, 2026)
Channels used to purchase an item among consumers in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: /statistics/1440136/china-leading-purchase-channels-by-consumer-age/
