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Breakdown of the retail sales of fast-moving consumer goods in China from January to September 2024, by distribution channel

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Sources

Release date

January 2025

Region

China

Survey time period

January to September 2024

Citation formats

FMCG retail sales breakdown China 2024, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2025

In the first nine months of 2024, comprehensive e-commerce contributed **** percent of the retail sales of fast-moving consumer goods in China. Online discounters made up only **** percent of the FMCG market but recorded the highest year-over-year growth of ** percent among all distribution channels.

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Overview

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Purchase channels

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Payment methods

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Ethical shopping

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Topics

Shopping behavior in ChinaE-Commerce in ChinaOnline grocery shopping in the United StatesRetail industry in ChinaGrocery shopping in China
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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