In December 2025, content-driven e-commerce platforms, such as Douyin, Kuaishou, and Xiaohongshu, emerged as the fastest-growing retail channel in China's FMCG market, capturing a **** percent share of total sales and recording a ** percent year-on-year increase. From a macro perspective, offline channels continued to dominate, accounting for ** percent of total FMCG sales, with traditional grocery stores representing **** percent of total sales during the same period.
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Eastmoney.com. (April 27, 2026). Most popular retail shopping channels among consumers in China as of December 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1558543/china-leading-channels-for-shopping/
Eastmoney.com. "Most popular retail shopping channels among consumers in China as of December 2025." Chart. April 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1558543/china-leading-channels-for-shopping/
Eastmoney.com. (2026). Most popular retail shopping channels among consumers in China as of December 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1558543/china-leading-channels-for-shopping/
Eastmoney.com. "Most Popular Retail Shopping Channels among Consumers in China as of December 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2026, /statistics/1558543/china-leading-channels-for-shopping/
Eastmoney.com, Most popular retail shopping channels among consumers in China as of December 2025 ÌÇÐÄÆƽâ°æ, /statistics/1558543/china-leading-channels-for-shopping/ (last visited July 23, 2026)
Most popular retail shopping channels among consumers in China as of December 2025 [Graph], Eastmoney.com, April 27, 2026. [Online]. Available: /statistics/1558543/china-leading-channels-for-shopping/
