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Social commerce in China

Statistics report about social commerce in China

This report presents graphs and information about social commerce, which is a newly-emerged subcategory of e-commerce in China. It provides key figures for the social commerce market overview, platforms, consumer demographics and behaviors, as well as China's latest trends in social commerce.

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Table of contents

Overview

4
  • Premium Statistic Online shopping market retail sales volume in China 2015-2025
  • Premium Statistic GMV of social e-commerce industry China 2015-2025
  • Premium Statistic Share of social commerce sales in e-commerce retail sales in China 2019-2025
  • Premium Statistic Number of social commerce shoppers China 2016-2024

Social commerce platforms

6
  • Premium Statistic Breakdown of online transaction value of e-commerce in China 2020, by platform
  • Basic Statistic Most popular social media in China 2025
  • Premium Statistic Most popular social commerce platforms in China 2022
  • Premium Statistic Leading WeChat e-commerce mini-programs 2021, based on MAUs
  • Premium Statistic Xiaohongshu's user number 2015-2020
  • Premium Statistic Yunji's user number 2016-2020

Community group buying

5
  • Premium Statistic Market size of community group buying industry China 2018-2023
  • Premium Statistic Annual transaction value of community group buying services China 2021, by provider
  • Premium Statistic Daily orders of community group buying services in China Q4 2020, by service provider
  • Premium Statistic MAUs of community group buying services in China Q4 2020, by service provider
  • Premium Statistic Major online community group buying mini programs based on MAUs in China 2022

Live streaming commerce

5
  • Premium Statistic Market value of live commerce in China 2021-2026
  • Premium Statistic Live commerce share of online retail sales in China 2018-H1 2021
  • Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
  • Premium Statistic Share of live commerce users in China 2023
  • Premium Statistic MAUs of lives streaming shopping platforms in China 2021, by platform

User demographics & behavior

6
  • Premium Statistic Average annual spending on social commerce per customer China 2016-2021
  • Premium Statistic Distribution of social e-commerce users in China 2024 by age group
  • Premium Statistic Distribution of social e-commerce users in China 2020, by city tier
  • Premium Statistic Leading product categories that consumers purchased on social media in China 2021
  • Premium Statistic Major advantages of social commerce among consumers in China 2022
  • Premium Statistic Major disadvantages of social commerce among consumers in China 2022
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