A 2024 survey revealed that over ** percent of Chinese consumers prefer to buy or have already purchased high-technology products online without first checking them out offline. Consumers in China have shown increasing trust in online shopping.
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PwC Mainland China. (November 8, 2024). Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. "Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category." Chart. November 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. (2024). Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. "Share of Consumers Who Are Willing to Buy High-priced Products Online without Seeing Them in China as of February 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2024, /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China, Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/ (last visited August 04, 2026)
Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: /statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
