A 2023 survey revealed that over ** percent of wealthy Chinese consumers were willing to pay extra to lower their carbon footprint. Additionally, approximately ** percent of respondents indicated they would pay for bespoke features.
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PwC Mainland China. (April 15, 2024). Likelihood of paying more for ESG attributes among consumers in China in 2023, by feature [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/
PwC Mainland China. "Likelihood of paying more for ESG attributes among consumers in China in 2023, by feature." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/
PwC Mainland China. (2024). Likelihood of paying more for ESG attributes among consumers in China in 2023, by feature. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/
PwC Mainland China. "Likelihood of Paying More for Esg Attributes among Consumers in China in 2023, by Feature." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/
PwC Mainland China, Likelihood of paying more for ESG attributes among consumers in China in 2023, by feature ÌÇÐÄÆƽâ°æ, /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/ (last visited July 29, 2026)
Likelihood of paying more for ESG attributes among consumers in China in 2023, by feature [Graph], PwC Mainland China, April 15, 2024. [Online]. Available: /statistics/1550225/china-likelihood-to-pay-more-for-esg-features/
