According to a survey among luxury consumers in mainland China in April 2024, ** percent of respondents made their latest purchase of luxury items in physical stores in mainland China. Meanwhile, around **Â of respondents bought luxury goods through domestic or cross-border e-commerce platforms.
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BCG, & Tencent. (November 25, 2024). Leading luxury goods shopping channels among consumers in China as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1186494/china-leading-luxury-goods-shopping-channels/
BCG, und Tencent. "Leading luxury goods shopping channels among consumers in China as of April 2024." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1186494/china-leading-luxury-goods-shopping-channels/
BCG, Tencent. (2024). Leading luxury goods shopping channels among consumers in China as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1186494/china-leading-luxury-goods-shopping-channels/
BCG, and Tencent. "Leading Luxury Goods Shopping Channels among Consumers in China as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/1186494/china-leading-luxury-goods-shopping-channels/
BCG & Tencent, Leading luxury goods shopping channels among consumers in China as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1186494/china-leading-luxury-goods-shopping-channels/ (last visited July 27, 2026)
Leading luxury goods shopping channels among consumers in China as of April 2024 [Graph], BCG, & Tencent, November 25, 2024. [Online]. Available: /statistics/1186494/china-leading-luxury-goods-shopping-channels/
