In 2025, general e-commerce dominated the online shopping market in China, accounting for **** percent of the total GMV of the industry. Meanwhile, although on-demand O2O retail accounted for only *** percent of the total market, the segment recorded an annual growth rate of **** percent, with major players such as Meituan and Taobao Flash Shopping accounting for more than **** of the segment's market share.
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Eastmoney.com. (May 28, 2026). Leading online shopping channels in China as of June 2024, based on GMV share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1559064/china-leading-online-shopping-channels/
Eastmoney.com. "Leading online shopping channels in China as of June 2024, based on GMV share." Chart. May 28, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1559064/china-leading-online-shopping-channels/
Eastmoney.com. (2026). Leading online shopping channels in China as of June 2024, based on GMV share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1559064/china-leading-online-shopping-channels/
Eastmoney.com. "Leading Online Shopping Channels in China as of June 2024, Based on Gmv Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 May 2026, /statistics/1559064/china-leading-online-shopping-channels/
Eastmoney.com, Leading online shopping channels in China as of June 2024, based on GMV share ÌÇÐÄÆÆ½â°æ, /statistics/1559064/china-leading-online-shopping-channels/ (last visited July 26, 2026)
Leading online shopping channels in China as of June 2024, based on GMV share [Graph], Eastmoney.com, May 28, 2026. [Online]. Available: /statistics/1559064/china-leading-online-shopping-channels/