Original survey question: Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
Share of consumers who chose "increase."
Citation formats
Expected increase in future spending among Chinese consumers 2024, by category
According to a 2024 survey among Chinese consumers, around ** percent of respondents said they planned to increase their grocery spending in the next six months. Meanwhile, more than ** percent of consumers would like to spend more on traveling in the next half year.
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PwC Mainland China. (November 8, 2024). Share of consumers who expected spending increases in the following six months in China as of February 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. "Share of consumers who expected spending increases in the following six months in China as of February 2024, by category." Chart. November 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. (2024). Share of consumers who expected spending increases in the following six months in China as of February 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. "Share of Consumers Who Expected Spending Increases in The following Six Months in China as of February 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2024, /statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China, Share of consumers who expected spending increases in the following six months in China as of February 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1558577/china-future-spend-expectation-by-category/ (last visited July 20, 2026)
Share of consumers who expected spending increases in the following six months in China as of February 2024, by category [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: /statistics/1558577/china-future-spend-expectation-by-category/
