According to a 2024 survey, around **** of Chinese consumers preferred to shop online because it provides a good variety of products. Meanwhile, around **** percent of respondents said they prefer to use e-commerce platforms because of their convenience.
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iiMedia Research. (July 16, 2024). Leading reasons for shopping on e-commerce platforms among Chinese consumers as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1559070/china-reasons-to-shop-online/
iiMedia Research. "Leading reasons for shopping on e-commerce platforms among Chinese consumers as of June 2024." Chart. July 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1559070/china-reasons-to-shop-online/
iiMedia Research. (2024). Leading reasons for shopping on e-commerce platforms among Chinese consumers as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1559070/china-reasons-to-shop-online/
iiMedia Research. "Leading Reasons for Shopping on E-commerce Platforms among Chinese Consumers as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jul 2024, /statistics/1559070/china-reasons-to-shop-online/
iiMedia Research, Leading reasons for shopping on e-commerce platforms among Chinese consumers as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559070/china-reasons-to-shop-online/ (last visited July 30, 2026)
Leading reasons for shopping on e-commerce platforms among Chinese consumers as of June 2024 [Graph], iiMedia Research, July 16, 2024. [Online]. Available: /statistics/1559070/china-reasons-to-shop-online/
