According to a 2024 survey, a total of ** percent of Chinese consumers preferred buying clothes online. Traditional e-commerce platforms, such as Taobao and JD.com, were favored by respondents, with ** percent selecting them as their primary shopping channels.
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AlixPartners. (January 24, 2025). Leading distribution channels to buy clothing in China as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1559042/china-primary-shopping-channels-for-clothing/
AlixPartners. "Leading distribution channels to buy clothing in China as of October 2024." Chart. January 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1559042/china-primary-shopping-channels-for-clothing/
AlixPartners. (2025). Leading distribution channels to buy clothing in China as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1559042/china-primary-shopping-channels-for-clothing/
AlixPartners. "Leading Distribution Channels to Buy Clothing in China as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jan 2025, /statistics/1559042/china-primary-shopping-channels-for-clothing/
AlixPartners, Leading distribution channels to buy clothing in China as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559042/china-primary-shopping-channels-for-clothing/ (last visited July 28, 2026)
Leading distribution channels to buy clothing in China as of October 2024 [Graph], AlixPartners, January 24, 2025. [Online]. Available: /statistics/1559042/china-primary-shopping-channels-for-clothing/
