A 2023 survey conducted among the short video platform users in China revealed that competitive pricing could drive sales conversion on such sites. About **** percent of respondents admitted making purchases on short video platforms out of the influence of discount offers. Between April and October 2023, **** percent of users reported buying items averaging under 100 yuan on these platforms.
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lmtw.com. (December 20, 2023). Major reasons to purchase on short video platforms in China in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. "Major reasons to purchase on short video platforms in China in 2023." Chart. December 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. (2023). Major reasons to purchase on short video platforms in China in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. "Major Reasons to Purchase on Short Video Platforms in China in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2023, /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com, Major reasons to purchase on short video platforms in China in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/ (last visited July 27, 2026)
Major reasons to purchase on short video platforms in China in 2023 [Graph], lmtw.com, December 20, 2023. [Online]. Available: /statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
