According to a survey in 2024, around ** percent of Chinese respondents said they prefer domestic brands over foreign brands, compared to ** percent in 2023. International brands still dominate the Chinese consumer markets but with an increasing number of consumers choosing to support local brands.
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PwC Mainland China. (November 8, 2024). Preference of domestic and international brands among consumers in China from 2021 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. "Preference of domestic and international brands among consumers in China from 2021 to 2024." Chart. November 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. (2024). Preference of domestic and international brands among consumers in China from 2021 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. "Preference of Domestic and International Brands among Consumers in China from 2021 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2024, /statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China, Preference of domestic and international brands among consumers in China from 2021 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558620/china-brand-preference-by-origin/ (last visited July 16, 2026)
Preference of domestic and international brands among consumers in China from 2021 to 2024 [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: /statistics/1558620/china-brand-preference-by-origin/
