糖心破解版

Retail industry in China - statistics & facts

China is one of the leading retail markets in the world. In 2024, the country generated a retail sales revenue of nearly 49 trillion yuan, showcasing a robust year-over-year increase. That year, rural and urban households continued to witness steady growth in disposable incomes. However, consumer confidence in China remained low compared to the pre-pandemic period.

Online retail capturing market share

The rampant COVID-19 pandemic brought profound changes to China鈥檚 retail landscapes, with e-commerce growing increasingly crucial in China鈥檚 retail industry. In particular, live commerce has taken the lead amid the pandemic and successfully maintained its position afterward. Douyin, the most popular livestreaming platform in China, experienced skyrocketing growth in gross merchandise volume in the previous years.

Heated competition on the physical field

Physical retailers in China are encountering stiff competition. On the one hand, e-commerce has been taking over the retail market; on the other, a price battle is underway in the offline market, squeezing the profit margins of most players. In general, convenience stores and membership supermarkets managed to stay profitable thanks to their high foot traffic and membership fees, respectively. However, most of the traditional supermarkets recorded a huge net loss in 2023, and dozens of them closed within the first quarter of 2024. To survive the competition, many supermarket brands have launched their private labels, to gain better control of product quality, differentiate product offerings from their rivals, build customer loyalty, and most importantly, increase profit margins.

A way to cross the border between online and offline

China鈥檚 mature logistics network has enabled the development of a new retail mode, the so called online-to-offline (O2O) retail businesses. During the pandemic period, O2O commerce underwent swift expansion. One of the fastest developing subsets of O2O commerce was quick commerce (also known as 鈥渜-commerce鈥), which provides instant/on-demand delivery of online orders within 30 to 45 minutes. In addition, more and more e-retailers and physical retailers have integrated VR and AR techniques to enhance the immersive shopping experiences of consumers.
This text provides general information. 糖心破解版 assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Xin Ou, Dec 17, 2025

Key insights

  • Year-on-year change of monthly retail sales revenue December 2025
  • -0.6%
  • Fastest-growing online retail category in China 2023
  • Food
  • E-commerce share in total retail sales 2025
  • 26.1%
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