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Shopping behavior in China

Statistics report on consumer shopping behavior in China

This report provides statistical data on consumer behavior and habits in China. It contains chapters about the most preferred consumer purchase channels and payment methods, influencing factors of purchasing decisions, online shopping behavior, and ethical consumption.

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Table of contents

Overview

5
  • Premium Statistic Per capita disposable income in urban and rural China 1990-2025
  • Premium Statistic Per capita consumer spending in urban and rural China 1990-2025
  • Premium Statistic Per capita consumption in urban and rural China 2025, by use
  • Premium Statistic Confidence level in the economy among Chinese consumers 2024, by generation
  • Premium Statistic Consumer confidence in China 2021-2026

Purchase channels

7
  • Premium Statistic Most preferred retail shopping channels in China 2025
  • Premium Statistic Leading purchase channels by consumer age in China 2023
  • Premium Statistic Distribution of agricultural and food retail market in China 2023, by channel
  • Premium Statistic FMCG retail sales breakdown China 2024, by channel
  • Premium Statistic Preferred purchase channels for apparel in China 2024
  • Premium Statistic Leading shopping channels for purchasing luxury goods China 2024
  • Premium Statistic Retail sales value of household appliances in China 2019-2022, by sales channel

Payment methods

5
  • Premium Statistic Most popular e-payment services used among respondents in China 2022
  • Premium Forecast Payments at points of sale by type in China 2025
  • Premium Statistic Share of leading mobile payment methods in China 2023
  • Premium Statistic Leading mobile payment providers for offline purchases in China 2023
  • Premium Statistic Leading payment methods for online shopping in China 2022

Purchase decisions

5
  • Premium Statistic Expected increase in future spending among Chinese consumers 2024, by category
  • Premium Statistic Preference of brands among consumers in China 2021-2024, by origin
  • Premium Statistic What Chinese consumers focus on when shopping 2023
  • Premium Statistic Services that enhance shopping experience in China 2023
  • Premium Statistic Impact of influencer endorsements on buying in China 2023, by product type

Online shopping

7
  • Premium Statistic Major online shopping channels in China 2025, based on GMV share
  • Premium Statistic Frequency of online purchases in China 2022, by gender
  • Premium Statistic Leading reasons for online shopping among Chinese consumers 2024
  • Premium Statistic Change in monthly online shopping expenditure among consumers China 2023
  • Premium Statistic Frequency of shopping through live commerce in China 2024
  • Premium Statistic Leading reasons to shop on short video platforms in China 2023
  • Premium Statistic Willingness of buying expensive items online in China 2024, by category

Ethical shopping

5
  • Premium Statistic Adoption level of low carbon living in China 2024
  • Premium Statistic Major sustainable practices adopted when shopping in China 2022
  • Premium Statistic Willingness to pay for sustainable features among consumers in China 2023
  • Premium Statistic Motivations for making low-carbon consumption in China 2022
  • Premium Statistic Consumers awareness of sustainable labels in China 2024, by label
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