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Consumer behavior in the Netherlands

Statistics report on consumer behavior in the Netherlands

This report presents graphs and figures about various aspects of consumer behavior in the Netherlands. The report begins with an overview of the Dutch market, followed by chapters on shopping behavior, grocery shopping, and digital shopping. Next, the report included two shorter chapters on sustainable shopping and the holiday shopping season. Lastly, the chapter "Reaching Dutch consumers" analyzes consumers social media habits and how they interact with advertisements.

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Table of contents

Overview

6
  • Premium Statistic Retail trade sales volume growth in the Netherlands 1995-2025
  • Premium Forecast Real total consumer spending in the Netherlands 2014-2029
  • Premium Forecast Real per capita consumer spending in the Netherlands 2000-2050
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023
  • Premium Statistic Total Christmas consumer spending in the Netherlands 2019-2024
  • Premium Statistic Monthly Consumer Confidence Index (CCI) in the Netherlands 2014-2024

Shopping behavior

7
  • Premium Forecast Most common offline purchases by type in the Netherlands 2025
  • Premium Forecast Interest in product categories in the Netherlands 2025
  • Premium Forecast Brand awareness by category in the Netherlands 2025
  • Premium Forecast Sources of information about products in the Netherlands 2025
  • Premium Statistic Top reasons for preferring to shop in-store in the Netherlands 2023
  • Premium Forecast Importance of low-priced products by category in the Netherlands 2025
  • Premium Forecast Importance of luxury/premium products by category in the Netherlands 2025

Grocery shopping

5
  • Premium Forecast Grocery shopping by store type in the Netherlands 2025
  • Premium Forecast Grocery shopping by store brand in the Netherlands 2025
  • Premium Statistic Supermarket visit frequency in the Netherlands 2024
  • Premium Statistic Customer reasons to buy groceries outside the supermarket in the Netherlands 2023
  • Premium Statistic Leading reasons to use supermarket apps in the Netherlands 2023

Digital shopping

5
  • Premium Statistic Share of individuals who bought online in the Netherlands 2020-2025, by age
  • Premium Statistic Top reasons for preferring to shop online in the Netherlands 2023
  • Premium Forecast Most popular online shops in the Netherlands 2025
  • Premium Forecast Attitudes towards online shopping in the Netherlands 2025
  • Premium Forecast Most popular categories for online purchases in the Netherlands 2025

Sustainable shopping

3
  • Premium Statistic Share of consumers considering sustainable purchases in the Netherlands 2017-2024
  • Premium Forecast Most common second-hand purchases by category in the Netherlands 2025
  • Basic Statistic How Dutch shoppers pressured companies to take action on climate change 2024

Holiday shopping

3
  • Premium Statistic Leading products Dutch shoppers are interested in buying on Black Friday 2023
  • Premium Statistic Black Friday participation among consumers in the Netherlands 2023
  • Premium Statistic Average per capita spending on Sinterklaas gifts in the Netherlands 2020-2023

Reaching Dutch consumers

7
  • Premium Statistic Social media ad reach in the Netherlands 2025, by platform
  • Premium Statistic Social media ad reach in the Netherlands 2025, by platform & gender
  • Premium Forecast Attitudes towards online advertising in the Netherlands 2025
  • Premium Forecast Gen Z attitudes to online advertising in the Netherlands in 2023
  • Premium Statistic Drivers of customer loyalty in the Netherlands 2023
  • Premium Statistic Most downloaded shopping apps in the Netherlands 2024
  • Premium Statistic Human connection vs automation in customer service in the Netherlands 2023
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