ÌÇÐÄÆƽâ°æ

Programmatic advertising in Europe

Statistics report on programmatic advertising in Europe

This report has been compiled to provide statistical information about programmatic advertising in Europe.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Programmatic ad spend worldwide 2017-2030
  • Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
  • Premium Forecast Programmatic advertising market value in Europe 2017-2030
  • Premium Statistic Programmatic ad spend growth in Europe 2018-2028
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024

Regional data

7
  • Premium Forecast Largest programmatic markets in Europe 2026
  • Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
  • Premium Statistic Largest programmatic markets in Western Europe 2024
  • Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
  • Premium Forecast Largest programmatic markets in Central & Eastern Europe 2026
  • Premium Statistic Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
  • Premium Statistic Programmatic share of display ad spend in Europe 2023, by country

United Kingdom

6
  • Premium Statistic Programmatic ad spend in the UK 2017-2030
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2030
  • Premium Statistic Content that endangers brand safety in the UK 2023
  • Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
  • Premium Statistic Selected data on programmatic advertising in the UK 2023
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the UK 2026

Germany

3
  • Premium Statistic Programmatic ad spend in Germany 2017-2030
  • Premium Statistic Programmatic ad spend growth in Germany 2018-2029
  • Premium Statistic Programmatic share in display & video advertising spending in Germany 2024-2028

France

4
  • Premium Forecast Programmatic ad spend in France 2017-2030
  • Premium Forecast Programmatic ad spend growth in France 2018-2030
  • Premium Statistic Programmatic ad spend in France 2020-2023, by format
  • Premium Statistic Programmatic ad CPM in France 2023

Marketer insights

6
  • Premium Statistic Drivers of investment in programmatic advertising in Europe 2024
  • Premium Statistic Barriers to programmatic ad investment in Europe 2024
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023
  • Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024-2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch