ÌÇÐÄÆƽâ°æ

In 2025, internet services advertising expenditure in Russia reached over ****billion Russian rubles. The figure increased by percent relative to the previous year. Following a methodology change in 2023, online video, digital press, and digital audio advertising were moved to separate categories.

What share of Russian advertising is digital?

Digital advertising had an increasing share in the advertising market in Russia. In 2025, it was forecast to occupy ** percent of the total ad spend in Russia. TV ads would be the second-leading segment, accounting for ** percent of the market. 

Programmatic advertising in Russia

Programmatic advertising refers to purchasing and managing ads using software, for example, in an automated bidding process on advertising exchanges. In 2025, programmatic was forecast to account for ** percent of Russia’s digital ad spend. That share was expected to increase in the following five years. The total programmatic ad spend in the country was projected to reach *** billion U.S. dollars in 2030.